April 2016

Why engage is all the rage

Without doubt, the marketing landscape has changed beyond recognition in the last 5 years. A supersonic rise in social media use across all demographics and a general rise in digital media consumption across the board, means that its simply no longer enough to just ‘be online’.  Facebook recently tipped the 1billion user mark, Instagram is the fastest growing social media platform with over 300 million users and business favourites Twitter and Linked-in weigh in with a hefty 230million and 400million active daily users respectively. Guys, its busy out there. And that’s just some of the main players!

So, with a plethora of choices for promoting your business at your fingertips and endless choices as a consumer, how DO you go about making sure your message is heard? How do you penetrate the white noise of posts about your ex-colleague’s dinner plans and news of your cousin’s old uni mate’s new baby? The answer, dear reader, is to engage.

At a time where consumers face information overload, it has never been more important to cultivate a personal approach to marketing. Identifying your audience, establishing their needs, interests and trigger points, fosters authentic and tailored communication, that really resonates. Like all good relationships, this takes work.

Don’t rely on your social media platforms to simply sell. Nobody wants to sit and listen to sales pitches all day long. Instead, ask questions and start conversations. Post tips and share information. Show passion and enthusiasm for your business. Be the authority on whatever it is that your company does and offer comment and insight on the big issues that affect your industry. Consider sponsoring causes that are close to your audience’s heart. Stage events or partner with like minded businesses to host roadshows. Take your product out into communities and strive to add value where your competitors aren’t. In short, give your customers a whole host of reasons to trust you, be interested in you and check in with you regularly.

We are currently helping a whole range of clients identify and meaningfully engage with their audiences. If you’d like to discuss ways in which you can increase your reach and create greater customer loyalty, drop us a line. We’d love to help.

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Hanging with our WOLF Pack

It seems that lately, it just wouldn’t be a Sunday without hauling ourselves around a gruelling course in the pursuit of extreme sporting endeavour.

Last Sunday proved no different with Daz and Si joining in a team building session with clients, SnowDome, as they tackled ‘wild running’ in the WOLF Run. The 10K outdoor assault course includes Woods, Obstacles, Lakes and Fields and as you’ll see from our picture, a lot of mud. The plucky team of 14 swam fully clothed through a lake, scrambled over walls and slid down epic water slides as part of the Warwickshire event. Yes, there’s a good reason as to why you write your entry number on your head!

Tamworth based SnowDome, are of course no strangers to sport and exercise, with their landmark indoor ski and fitness facilities offering year round snow sport and leisure opportunities, all under one roof. It was a full team turn out with owners, instructors, marketing team and managers all pitching in to produce a great result with everyone finishing.

All in all it was a brilliant day with a top team that we’re really proud to be part of.

But this Sunday, we’re definitely having a lie-in.

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Well hello SEO . . .

SEO. Its the thing every one is talking about. Its what all business should be doing. Its allegedly the magic key to everything. Its…its….its…er.. what is it exactly?
If SEO leaves you feeling a little like this; that you’re the last one to the party, that its something your company should be doing but you’re not sure why, then you’re not alone. SEO or Search Engine Optimisation to use its full name, is simply the name given to the process of increasing your website’s visibility when someone searches on the internet via a search engine, such as Google.

Good SEO means that your website can be easily found and can be part of the solution that helps you appear ahead of your competitors in internet searches. Bad SEO means that you could have the most amazing product and incredible website, but very few people actually know about it.

Most businesses will certainly benefit from SEO, but how you approach your campaign is critical to its success. As with most marketing, integration is the key and SEO should form part of a multi stranded approach and not be treated as a standalone component. Be wary of the cold caller who tells you that they can get your business to be the first listing on page one of a Google search! There are no magic wands and good SEO takes time and planning to get right. You may well achieve number one ranking in time, but this won’t happen overnight.

If you’d like to have a chat about how SEO could form part of your strategy, or would like a review of your current programme, then give us a call. The kettle is on and who knows, we may even break out the Hobnobs.

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