Preparing Allevia for a successful UK launch – Think Creative partnered with Allevia two years ahead of its UK launch, helping shape the brand for a new audience in a competitive allergy relief market. Allevia was the first over-the-counter brand to offer fexofenadine – a powerful antihistamine previously available only by prescription – making its arrival a significant milestone in the category. We worked closely with the client to adapt global assets, develop UK-specific messaging, and create a standout visual identity. Our award-winning POS played a central role in driving visibility and trust at the point of purchase, supporting a highly successful launch timed to coincide with peak allergy season.