Supporting Buscopan, the UK’s No.1 IBS brand – Think Creative partnered with Buscopan to deliver a cohesive suite of creative assets across digital, packaging, and point-of-sale. As the market leader in IBS relief, Buscopan required a fresh, consistent look that reinforced trust while staying relevant to evolving consumer expectations. We worked closely with the brand team to refine messaging, optimise visual impact at shelf, and roll out assets across multiple touchpoints. From targeted digital content to high-performing POS, our work helped maintain Buscopan’s category-leading status and strengthened its presence both in-store and online.