Launching Cialis Together into the UK OTC market – Think Creative collaborated with the global Cialis team 18 months ahead of the brand’s UK over-the-counter launch, helping to introduce a well-established US product to a new consumer audience. Working across markets, we ensured alignment with global brand standards while adapting creative for the unique regulatory and retail landscape in the UK. Our work included the development of impactful digital assets and an award-winning free-standing display unit (FSDU) that brought clarity and confidence to a sensitive category. The result was a cohesive and compelling rollout that supported strong in-store engagement and built trust with first-time buyers.