We’ve just had some great feedback from client Blacks Vets, on their new look, streamlined website which launched at the weekend Importantly, we’ve also had excellent feedback from their users too! With a thriving five branch network to their name, Blacks have a great story to tell which was getting lost in the old structure of their site and the time had come for a fresh pair of eyes to review what the business now needed from its main digital presence.

Something that our clients tell us we’re great at is editing and polishing, so that the real gems of a business story are unearthed and the less important content is minimised. We achieve this by starting with a clear definition of what the user experience needs to be, which allows for clear planning in site structure. From there we can shape navigation so that users arrive at their destination with minimal clicks. This exercise provides a really good framework for deciding what the important messages are and what can afford to be stripped out.

For a truly effective marketing tool, easy sharing of content is key as is mobile compatibility. Most sites can expect at least 60% of their traffic to come from a mobile phone or tablet, with the figure being much higher in some sectors. Thorough testing across many different platforms and browsers is essential to ensure that your users are experiencing your brand as actually intended. What looks great on a laptop screen may not translate quite as well to mobile phone dimensions.

Your website is often the hub, a point of convergence for all of your marketing communication. Driving traffic to your site via advertising, social media and well planned SEO will only prove fruitful if your content is interesting, frequently refreshed and gives users a reason to repeatedly visit. Blogs, news releases, special offers and top tips can provide exactly this kind of impetus, which when combined with strong calls to action, impact positively on business success.

If your site isn’t delivering the results you need for your company, why not drop us a line and find out how we can help?

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