Art

Hooray! Spring has officially sprung!

By now, you’ve probably been outside without your coat on and then gone back in sharpish to fetch it, you’re on the countdown for the Easter bank holiday and at least one person you know has mentioned ‘beer garden’.

Here at Think Creative we’ve joined forces with the Easter Bunny and will be scattering chocolate treats far and wide to our clients across the country and overseas. Showcasing our ‘marketing eggcellence’ (see what we did there?) our bespoke boxes are an ideal way to say hello to customers and put a smile on their faces. Well, why should the kids have all the fun?

Wishing everyone a Happy Easter and a chocolate filled bank holiday weekend 🙂

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Feeling Blue?

Just because the weather is drab and dreary outside doesn’t mean your working space needs to follow suit. Longstanding clients Beiersdorf, owners of the UK’s favourite skincare brand, Nivea, called us in to brighten up their Birmingham HQ. With specialist services such as bespoke wallpaper printing and large format graphics, we soon had each department branded in signature midnight blue and looking professional, sleek and positive.

Tricky spaces? Not a problem! We’ve worked our magic on cupboards and columns to punctuate space and create clearly defined departmental areas. Branded whiteboards are also helping increase efficiency with each team specifying their own design requirements and sizes. Overall, a few simple changes have created a great deal of impact with the office space now feeling distinct and engaging.

Yes folks, Spring is definitely in the air….front

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Sit! Paw! Good Boy….

As a design and marketing team we count ourselves as very lucky given the diversity of brands and product types that we get to work with. From Education to Finance, Beauty to Pharmaceuticals, big business to sole traders, we love the fact that no two days are ever the same.

Over time, we’ve become very adept at shaping and enhancing brand personalities so it’s always a joy when a client approaches us with a brief to develop a really bold brand persona. Enter Born to Bark; a brand new natural dog grooming product range aimed at dogs (and owners) with personality. With only the name agreed but a clear vision of what the client wanted to achieve, we set about bringing elements of their concept to life.

Embodying a very British approach to dog ownership, we knew that the brand would resonate with owners who considered their pups to be one of their family. Loveable, smelly, a bit naughty but loyal through and through characterises the Born to Bark dog, who typically remains the subject of family adoration in spite of a love of ransacking the bin or rolling in something unpleasant.

Drawing on these traits, we used humour as means of engaging with our target audience with language that was friendly and conversational. Each of the core products, which includes shampoos and grooming sprays, was assigned a dog character to represent individual attributes. The comical hand-drawn style cartoons have been designed to appear as though dog owners had drawn their own picture of their four legged friend.

This coupled with bright, eye-catching colours for labels and practical, leak resistant and storage friendly bottles, helps cement the brand position as fun but reliable. A Facebook campaign to create awareness prior to launch was also designed and managed by the team, together with development of an e-commerce site allowing products to be bought directly by consumers.

Born to Bark products will shortly be available to buy online and in selected stores from Spring. In the meantime please visit Facebook/BorntoBark

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