By now, you’ve probably been outside without your coat on and then gone back in sharpish to fetch it, you’re on the countdown for the Easter bank holiday and at least one person you know has mentioned ‘beer garden’.
Here at Think Creative we’ve joined forces with the Easter Bunny and will be scattering chocolate treats far and wide to our clients across the country and overseas. Showcasing our ‘marketing eggcellence’ (see what we did there?) our bespoke boxes are an ideal way to say hello to customers and put a smile on their faces. Well, why should the kids have all the fun?
Wishing everyone a Happy Easter and a chocolate filled bank holiday weekend 🙂
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We know what its like – you’re busy, busy, busy the whole year round, beavering away in your business, growing, changing and delivering your product with barely a pause to catch your breath. Before you know it, a year has slipped by and your company will undoubtedly have gone through some significant developments. But do your customers actually know about them? You may think they do, but do they really understand that new service you’ve brought in or that new product now available on a faster lead time? An existing client base provides a golden business opportunity as they are generally, already sold on experience. How many times has a customer said to you ‘Well I never knew you offered that…’?
There are many channels now available for communicating with your client base and the best solution normally combines a couple of different options. Social media is undoubtedly the king of customer communication and is an invaluable tool, not only for creating sales leads, but also building brand equity and awareness. There are very few businesses that would not benefit from a social media presence and the art to getting it right is in developing appropriate strategy and tone.
E-shot campaigns are another excellent comms tool. A regular programme of e-shots sent out to your database with a mix of sales and wider interest messages, helps build an ongoing dialogue with customers and keeps you at the forefront of their minds. Constructed with links back to your website to drive traffic to your core offering, makes it easy for clients to peruse your services and engage with your brand. Comprehensive reporting systems also enable you to track who has opened your message, what parts of your site they have visited and for how long, enabling more efficient targeting in the long run.
Similarly, monthly or quarterly newsletters can be a great way to tell the story of your business. With more space to elaborate and an opportunity to broaden the breadth of features, newsletters can also be printed, hosted on websites or dispatched electronically making them incredibly flexible marketing tools.
For advice on your communication strategy including social media, e-shots and newsletters, contact Think Creative on firstname.lastname@example.org
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Just because the weather is drab and dreary outside doesn’t mean your working space needs to follow suit. Longstanding clients Beiersdorf, owners of the UK’s favourite skincare brand, Nivea, called us in to brighten up their Birmingham HQ. With specialist services such as bespoke wallpaper printing and large format graphics, we soon had each department branded in signature midnight blue and looking professional, sleek and positive.
Tricky spaces? Not a problem! We’ve worked our magic on cupboards and columns to punctuate space and create clearly defined departmental areas. Branded whiteboards are also helping increase efficiency with each team specifying their own design requirements and sizes. Overall, a few simple changes have created a great deal of impact with the office space now feeling distinct and engaging.
Yes folks, Spring is definitely in the air….
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As a design and marketing team we count ourselves as very lucky given the diversity of brands and product types that we get to work with. From Education to Finance, Beauty to Pharmaceuticals, big business to sole traders, we love the fact that no two days are ever the same.
Over time, we’ve become very adept at shaping and enhancing brand personalities so it’s always a joy when a client approaches us with a brief to develop a really bold brand persona. Enter Born to Bark; a brand new natural dog grooming product range aimed at dogs (and owners) with personality. With only the name agreed but a clear vision of what the client wanted to achieve, we set about bringing elements of their concept to life.
Embodying a very British approach to dog ownership, we knew that the brand would resonate with owners who considered their pups to be one of their family. Loveable, smelly, a bit naughty but loyal through and through characterises the Born to Bark dog, who typically remains the subject of family adoration in spite of a love of ransacking the bin or rolling in something unpleasant.
Drawing on these traits, we used humour as means of engaging with our target audience with language that was friendly and conversational. Each of the core products, which includes shampoos and grooming sprays, was assigned a dog character to represent individual attributes. The comical hand-drawn style cartoons have been designed to appear as though dog owners had drawn their own picture of their four legged friend.
This coupled with bright, eye-catching colours for labels and practical, leak resistant and storage friendly bottles, helps cement the brand position as fun but reliable. A Facebook campaign to create awareness prior to launch was also designed and managed by the team, together with development of an e-commerce site allowing products to be bought directly by consumers.
Born to Bark products will shortly be available to buy online and in selected stores from Spring. In the meantime please visit Facebook/BorntoBark
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Welcome to the brand spanking new Think Creative website! 2015 was such a busy year with so many new and interesting clients, that we decided it was time to tell the latest story of our business and re-engage with clients old and new.
As hectic as it can be in the Studio when everyone is working flat out, we knew we had to take our own advice and commit to revaluating where our brand had got to and what we wanted to achieve from our communication strategy for 2016. Yes, even the experts need prompting sometimes!
It’s really easy to get wrapped up in the day to day running of your business and take your eye off the ball in terms of where you’re headed. Often, clients will come to us with a new project and realise that they haven’t told their own customers about developments within in the company, or ensured that they really understand them. A good, objective look at your brand every couple of years to ensure that it resonates with your target audience and represents your company’s ambitions is an essential part of your marketing strategy. Don’t be scared! A lot of the time, it’s a case of tweaking and refining what is there, not dramatically restructuring every facet.
It’s one of our favourite parts of the Think Creative business and our team have lots of experience in making brands sing again.
So put the kettle on, (Custard Cream? Oh go on then) make yourself comfortable and have a nose around. Drop us a line with any feedback as we’d love to know what you think.
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This month sees the launch of the Cameron Clark Golf website showcasing Camerons new branding and corporate styling which reflects through his stationery and point of sale. The main purpose of the site is to inform new and existing customers alike of the wide range of services and products available along with keeping up to date with current golf news via the BBC RSS feed.
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