We’ve just had some great feedback from client Blacks Vets, on their new look, streamlined website which launched at the weekend www.blacksvets.co.uk. Importantly, we’ve also had excellent feedback from their users too! With a thriving five branch network to their name, Blacks have a great story to tell which was getting lost in the old structure of their site and the time had come for a fresh pair of eyes to review what the business now needed from its main digital presence.
Something that our clients tell us we’re great at is editing and polishing, so that the real gems of a business story are unearthed and the less important content is minimised. We achieve this by starting with a clear definition of what the user experience needs to be, which allows for clear planning in site structure. From there we can shape navigation so that users arrive at their destination with minimal clicks. This exercise provides a really good framework for deciding what the important messages are and what can afford to be stripped out.
For a truly effective marketing tool, easy sharing of content is key as is mobile compatibility. Most sites can expect at least 60% of their traffic to come from a mobile phone or tablet, with the figure being much higher in some sectors. Thorough testing across many different platforms and browsers is essential to ensure that your users are experiencing your brand as actually intended. What looks great on a laptop screen may not translate quite as well to mobile phone dimensions.
Your website is often the hub, a point of convergence for all of your marketing communication. Driving traffic to your site via advertising, social media and well planned SEO will only prove fruitful if your content is interesting, frequently refreshed and gives users a reason to repeatedly visit. Blogs, news releases, special offers and top tips can provide exactly this kind of impetus, which when combined with strong calls to action, impact positively on business success.
If your site isn’t delivering the results you need for your company, why not drop us a line and find out how we can help? Studio@thinkcreative.co.uk
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Without doubt, the marketing landscape has changed beyond recognition in the last 5 years. A supersonic rise in social media use across all demographics and a general rise in digital media consumption across the board, means that its simply no longer enough to just ‘be online’. Facebook recently tipped the 1billion user mark, Instagram is the fastest growing social media platform with over 300 million users and business favourites Twitter and Linked-in weigh in with a hefty 230million and 400million active daily users respectively. Guys, its busy out there. And that’s just some of the main players!
So, with a plethora of choices for promoting your business at your fingertips and endless choices as a consumer, how DO you go about making sure your message is heard? How do you penetrate the white noise of posts about your ex-colleague’s dinner plans and news of your cousin’s old uni mate’s new baby? The answer, dear reader, is to engage.
At a time where consumers face information overload, it has never been more important to cultivate a personal approach to marketing. Identifying your audience, establishing their needs, interests and trigger points, fosters authentic and tailored communication, that really resonates. Like all good relationships, this takes work.
Don’t rely on your social media platforms to simply sell. Nobody wants to sit and listen to sales pitches all day long. Instead, ask questions and start conversations. Post tips and share information. Show passion and enthusiasm for your business. Be the authority on whatever it is that your company does and offer comment and insight on the big issues that affect your industry. Consider sponsoring causes that are close to your audience’s heart. Stage events or partner with like minded businesses to host roadshows. Take your product out into communities and strive to add value where your competitors aren’t. In short, give your customers a whole host of reasons to trust you, be interested in you and check in with you regularly.
We are currently helping a whole range of clients identify and meaningfully engage with their audiences. If you’d like to discuss ways in which you can increase your reach and create greater customer loyalty, drop us a line. We’d love to help.
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SEO. Its the thing every one is talking about. Its what all business should be doing. Its allegedly the magic key to everything. Its…its….its…er.. what is it exactly?
If SEO leaves you feeling a little like this; that you’re the last one to the party, that its something your company should be doing but you’re not sure why, then you’re not alone. SEO or Search Engine Optimisation to use its full name, is simply the name given to the process of increasing your website’s visibility when someone searches on the internet via a search engine, such as Google.
Good SEO means that your website can be easily found and can be part of the solution that helps you appear ahead of your competitors in internet searches. Bad SEO means that you could have the most amazing product and incredible website, but very few people actually know about it.
Most businesses will certainly benefit from SEO, but how you approach your campaign is critical to its success. As with most marketing, integration is the key and SEO should form part of a multi stranded approach and not be treated as a standalone component. Be wary of the cold caller who tells you that they can get your business to be the first listing on page one of a Google search! There are no magic wands and good SEO takes time and planning to get right. You may well achieve number one ranking in time, but this won’t happen overnight.
If you’d like to have a chat about how SEO could form part of your strategy, or would like a review of your current programme, then give us a call. The kettle is on and who knows, we may even break out the Hobnobs.
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