Creative Brief Digital Form

Provide a brief description of the project, including its purpose, target audience, and any relevant background information.

Outline the specific goals and objectives of the project. What do you aim to achieve through this creative endeavour?

Identify the core messages that need to be communicated through the project. What do you want the audience to take away?

Describe the primary audience for the project, including demographics, key competitors and any other relevant information.

Provide guidance on the overall creative direction for the project. This could include desired tone, style, and visual elements.

List any specific elements that must be included in the project, such as logos, taglines, or legal disclaimers.

Outline the specific deliverables required for the project, including formats and specifications.

Provide a timeline for the project, including key milestones and deadlines.

Specify the budget allocated for the project, including any limitations or constraints.

Outline the process for reviewing and approving creative work, including key stakeholders and decision-makers.

Include any additional information or considerations that may be relevant to the project.