Building a strong OTC presence for Movicol – As Movicol entered the over-the-counter market after years as a prescription-only remedy, Think Creative was brought in to support the brand’s retail presence with a full suite of creative assets. We developed engaging point-of-sale materials, promotional goods, high-quality 3D rendered imagery, and digital assets to ensure the brand stood out in the self-selection space. Our work focused on making the product approachable and trustworthy for consumers while maintaining the clinical authority of a well-established treatment. The result was a cohesive and compelling OTC presence that helped Movicol confidently connect with a broader audience.