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We know what its like – you’re busy, busy, busy the whole year round, beavering away in your business, growing, changing and delivering your product with barely a pause to catch your breath. Before you know it, a year has slipped by and your company will undoubtedly have gone through some significant developments. But do your customers actually know about them? You may think they do, but do they really understand that new service you’ve brought in or that new product now available on a faster lead time? An existing client base provides a golden business opportunity as they are generally, already sold on experience. How many times has a customer said to you ‘Well I never knew you offered that…’?
There are many channels now available for communicating with your client base and the best solution normally combines a couple of different options. Social media is undoubtedly the king of customer communication and is an invaluable tool, not only for creating sales leads, but also building brand equity and awareness. There are very few businesses that would not benefit from a social media presence and the art to getting it right is in developing appropriate strategy and tone.
E-shot campaigns are another excellent comms tool. A regular programme of e-shots sent out to your database with a mix of sales and wider interest messages, helps build an ongoing dialogue with customers and keeps you at the forefront of their minds. Constructed with links back to your website to drive traffic to your core offering, makes it easy for clients to peruse your services and engage with your brand. Comprehensive reporting systems also enable you to track who has opened your message, what parts of your site they have visited and for how long, enabling more efficient targeting in the long run.
Similarly, monthly or quarterly newsletters can be a great way to tell the story of your business. With more space to elaborate and an opportunity to broaden the breadth of features, newsletters can also be printed, hosted on websites or dispatched electronically making them incredibly flexible marketing tools.
For advice on your communication strategy including social media, e-shots and newsletters, contact Think Creative on firstname.lastname@example.org