Why engage is all the rage
Without doubt, the marketing landscape has changed beyond recognition in the last 5 years. A supersonic rise in social media use across all demographics and a general rise in digital media consumption across the board, means that its simply no longer enough to just ‘be online’. Facebook recently tipped the 1billion user mark, Instagram is the fastest growing social media platform with over 300 million users and business favourites Twitter and Linked-in weigh in with a hefty 230million and 400million active daily users respectively. Guys, its busy out there. And that’s just some of the main players!
So, with a plethora of choices for promoting your business at your fingertips and endless choices as a consumer, how DO you go about making sure your message is heard? How do you penetrate the white noise of posts about your ex-colleague’s dinner plans and news of your cousin’s old uni mate’s new baby? The answer, dear reader, is to engage.
At a time where consumers face information overload, it has never been more important to cultivate a personal approach to marketing. Identifying your audience, establishing their needs, interests and trigger points, fosters authentic and tailored communication, that really resonates. Like all good relationships, this takes work.
Don’t rely on your social media platforms to simply sell. Nobody wants to sit and listen to sales pitches all day long. Instead, ask questions and start conversations. Post tips and share information. Show passion and enthusiasm for your business. Be the authority on whatever it is that your company does and offer comment and insight on the big issues that affect your industry. Consider sponsoring causes that are close to your audience’s heart. Stage events or partner with like minded businesses to host roadshows. Take your product out into communities and strive to add value where your competitors aren’t. In short, give your customers a whole host of reasons to trust you, be interested in you and check in with you regularly.
We are currently helping a whole range of clients identify and meaningfully engage with their audiences. If you’d like to discuss ways in which you can increase your reach and create greater customer loyalty, drop us a line. We’d love to help.